Description
The initial step of this measure is conducting commute preference surveys for employees about commuting patterns, trip preferences, and origins/destinations. Using the collected survey data, employees are matched with similar commute profiles. Alternative mode options include carpools, vanpools, or transit routes.
Implementation Details
- Design and distribute a commute preference survey capturing origin/destination, schedule, mode interest, etc.
- Use survey data to identify clusters of employees with compatible commute patterns and similar origins/destinations.
- Facilitate introductions for and provide information on carpool/vanpool matches, relevant transit routes, and bike routes.
- Conduct on-going surveys to track mode shift, update matches as employee circumstances change, and refine offerings.
Mitigation Potential
Increasing awareness of alternative commuting options, facilitating commute matching, and providing resources, reduces VMT by increasing usage of non-SOV travel. While there are no quantification methods for this strategy, it is often a first step in improving the efficacy of other strategies in this toolbox.
Linked Strategies
Equity Considerations
Surveys should be offered in multiple languages and accessible formats (paper, mobile-friendly digital, screen-reader compatible) to ensure all employees can participate. Employees in transit-poor areas or employees with non-traditional schedules (part-time workers) may have limited alternative commute options to match. Ensure the program does not inadvertently exclude these employees.
Funding Sources
Costs are generally low to moderate, primarily involving survey administration and ride matching software licensing. Funding sources include employer operational budgets, TMA membership dues, CMAQ grants, or developer trip reduction mitigation funds.
Implemented in TAM Area
Current TDM Implementation
TAM issued a Commuter Survey and Focus Group, which includes employees and employers in the county, focusing on the experience of commuters in downtown areas like San Rafael, Hamilton/Novato, and Sausalito.
TDM Benefit Locations
The TAM Commuter Survey was conducted prior to the COVID-19 pandemic, so an updated survey would be beneficial to understand commuter habits with the new prevalence of telework and expanded commute flexibility. More localized surveys would be beneficial, like the Downtown and Canal areas in San Rafael, around SMART stations in Novato, and on weekends in Sausalito and Mill Valley.