Description
Collaborate with the Air District to access information collected from employer commute surveys and implement targeted Transportation Demand Management (TDM) strategies based on data received.
Implementation Details
- Analyze mode share data by industry and jurisdiction to identify target sectors for outreach and implementation of strategies.
- Share aggregate findings with local planners and employers to support VMT-reduction funding applications.
- Integrate data into existing TDM monitoring efforts and performance metrics tracking.
Mitigation Potential
Collecting data to inform and implement strategies to reduce VMT commutes helps to reduce VMT more effectively even though this strategy does not reduce VMT in and of itself.
Linked Strategies
Equity Considerations
Ensure outreach includes industries that employ large numbers of low-wage workers, such as hospitality, healthcare, and logistics. Data disaggregation by geography and income level can help tailor VMT-reduction outreach to underserved communities. Equity-focused metrics should be embedded in monitoring to guide investments toward areas with high need and limited mobility options.
Funding Sources
Unlikely to require additional funding, but will require staff time.
Implemented in TAM Area
Current TDM Implementation
The Bay Area Air District collects data about air quality in Marin, which is available through their public data center.
TDM Benefit Locations
TAM and local jurisdictions would benefit from collaboration with the Bay Area Air District to implement targeted TDM measures based on air quality and emissions data.