Subsector: Transit
Implement On Demand Microtransit
VMT Reduction Potential: 1
Cost: 3
ROI: 1
TAM Relevancy: 4
Land Use Content: Urban, Suburban, Rural
Trip Type: School, Residential, Commute, Recreation
Scale: Community
Timing: Short Term (1-3 years)
Implementors-Private: Educational Institutions, Private Transportation Providers, Transportation Management Associations (TMAs)/Transportation Management Organizations (TMOs), Transportation Network Companies (TNCs)
Implementors-Public: Municipalities, Regional Agencies, Transit Agencies
Eligibility Status: California Air Pollution Control Officers Association (2024)
Eligibility Status: Feasible, Currently Exist, Implementable/Expandable, Applicable Funding

Description

Providing on demand micro-transit services to address first/last mile gaps and provide flexible, on-demand public transportation increases the convenience and overall usage of transit.

Implementation Details

  • Determine program service area, program goals and structure
  • Establish employer/community partnerships and any cost sharing agreements

Mitigation Potential

Micro-transit programs offer alternative options for Single Occupancy Vehicles for the first/last mile challenges. Reducing the reliance on Single Occupancy Vehicle to make the first/last mile challenges by offering a convenient and reliable option will impact VMT . While there are not currently quantification methods specific to micro-transit, surveys can be used to gauge the effectiveness of this service.

Linked Strategies

Equity Considerations

Target micro-transit expansion in transit-poor or rural areas, and/or farmworker communities. Consider low fares or fare-free access for seniors, youth, and low-income riders through voucher programs. Incorporate multilingual app access and cash-based booking options to reduce digital and financial barriers. Include accessible vehicles in fleet for riders with disabilities.

Funding Sources

Requires initial funding plus continued funding for operations

Implemented in Marin County

Current TDM Implementation

SMART Connect is an on-demand, wheelchair-accessible shuttle service connecting the SMART Larkspur station and Sonoma County Airport station to nearby areas. Marin Access, from Marin Transit, is a micromobility option for older adults and people with disabilities that provides access to multiple on-demand transportation services. Previous First and Last Mile Micro Transit pilots have also occurred in the Civic Center area to connect to SMART rail service.

TDM Benefit Locations

On-demand micro-transit is particularly beneficial in areas with many people seeking first/last mile connections, like in San Rafael and at ferry stations. Micro-transit expansion should also target key locations for typical riders, like major medical centers in Las Gallinas and senior housing facilities.